è lei was established in 2017 and is based in Istanbul, Turkey. Making fun and poetic womens wear collections, è lei evokes a playful and flamboyant universe. Each collection carries a spirit of contemporary art and music, reflecting the beauty and rythm of the busy everyday city life. High quality silks meet classic and easy silhouettes that can be worn from day to night, flats to heels. After many years in the fashion business, creative director Melodi Talvi uses fashion as a form of communication, creating collections with a raw feminine touch.