Shoreditch Ski Club
In 2018, Wil Beedle created Shoreditch Ski Club – a collection of responsibly-produced winter wear that juxtaposes the codes of the slopes and the city. Once again successfully introducing an entire new brand proposition to the market, instigating the project’s design, concept, product range and visual communications.
SHOREDITCH SKI CLUB. IT’S NOT A SKI CLUB. OR ANY KIND OF CLUB. IT’S FASHION THAT SUBVERTS. LUXURIOUS MATERIALS WITH PUNK ABANDON. RESPONSIBLY-PRODUCED*. FOR THE CIT Y. AND THE SLOPES. AND THE BEACH. ALL YEAR. EVERY YEAR. IT’S BOTH FEEL-GOOD AND FUCK-YOU. FROM EAST LONDON. WITH LOVE.