Coperni to Reach New Heights at Paris Fashion Week
Thu 17 Sep 16:08 pm
Coperni plans to host guests on the roof of the Tour Montparnasse skyscraper for the first physical show of Paris Fashion Week.
At a time when many brands are reluctant to return to physical shows, some smaller French labels aim to bolster the Paris Fashion Week calendar with outdoor displays in creative locations. Case in point: Coperni, which is planning to host guests on the roof of the Tour Montparnasse, the tallest building in Paris.
Creative directors Arnaud Vaillant and Sébastien Meyer, whose last two collections focused on the digital realm, said they wanted to offer guests a memorable experience in real life for what is due to be the first physical show on the Paris calendar, on Sept. 29 at 11:30 a.m. CET.
“It will be the highest show ever staged in Paris,” they said of their location on top of the 690-foot-high skyscraper, completed in 1973.