About Services Brands Digital Showroom News and Editorial

GEORGIE’S REVIEW: LOUIS VUITTON SS21

Wed 7 Oct 14:57 pm

Louis Vuitton is known for being the show-stopping presentation that closes fashion week, despite the usually tired editors and checking of the watches in time for the Eurostar, the show is usually one of the cherries on the fashion week cake.  So, when charged with creating a digital spectacle that matches such an event, what did Nicolas Ghesquière do? He presented in 360-degrees, with green screens and more. Brilliant.

The collection itself was a continuation of the 80s aesthetic Ghesquière has been exploring for the past couple of seasons. This was particularly noteworthy on dropped-shoulder cropped jackets, chunky sleeved bombers and chino-style wide-leg high-waisted trouser. The latter, when paired with his slogan t-shirts and long-line duster coats felt reminiscent of London designer Martine Rose. Justifiable, considering both are designers who look to the streets for inspiration. In this case, models could have walked straight from the runway to the road as this collection felt ready to go.

Beige and sequinned sharp suiting with an almost bowling shoe beneath were sublime, as were the new accessory additions; sharp angular clutch bags and sheeny embossed logo cross-body bags, some in green as if to match the screens. The casting was inclusive and the styling and cuts were practically genderless. Spliced and spray-painted t-shirts and dresses read the phrases ‘Vote’, ‘Race, ‘Drive’ as if this collection was fizzing with anticipation for the future. An energy that was infectious even through the screen.